Jeiris J. Cook
Unlike email, push notifications are a great way to stay engaged with the people who already know and love your product/service. Promotional emails often land in a spam folder and websites are fast becoming an antiquated way to reach people, In both cases, your messaging is ignored and your business suffers. Push notifications on the other hand can't be ignored, since they visibility produce a small icon on the receiver's home screen. This means the user must directly handle the icon in order to dispatch it.
It's a great on-demand tool to have in your marketing arsenal during those slower periods. Send time-sensitive coupons, exclusive in-app deals or special offers to inject unrealized revenue into your business. The point is that your business now has a tool to run unlimited promotions without incurring additional advertising costs. Not to mention the boost in your brand's exposure with all of those eyeballs.